Bob Berg | Moment Mobile | Getty ImagesIn a fragmented media landscape, events like the Super Bowl are prized by advertisers for the exposure they offer. These commercials are an institution in and of themselves, with the ads generating conversation for weeks ahead and days after the big game. Consumers might recall well-crafted Super Bowl ads years after their debut. So does Super Bowl exposure truly help boost business? It drove so many viewers to Coinbase's app that it crashed on the night of the Super Bowl.

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